Entrepreneurial Strategies and New Forms of Rationalisation of Production in the Building Construction Sector of Brazil and France

This article presents an inquiry-research conducted in France (Cardoso 1996) which was aimed at identifying and analysing new forms of rationalisation of production employed in the building sector, both in France and Brazil, in the light of strategies of the building construction firms. The above mentioned research dealt with the issue of the productive competence of the building construction firm, not only by means of higher efficiency but also of the perception of meso and macroeconomics contexts of where the production system is situated; this is done based on the competitors viewpoint.